Verve Pilates · KPI Dashboard

Jan 1 – Apr 10, 2026 · Last refreshed: April 21, 2026 · Source: Mindbody exports + Meta Ads

Active Members: 111

MRR: $19,425

New Members (2026): 50

Meta Leads: 64

Marketing

304

New first visits Jan–Apr. Google & ClassPass are top channels.

Funnel

78.1%

Intro → Member conversion. Industry avg is 40–60%. Verve is excelling.

Revenue

$19,425

Monthly recurring revenue from 111 active members on autopay.

Studio Health

111

Active members. 107 expiring soon · 11 payments declined.

Meta Leads

1.6%

64 leads, 1 converted. 63 unreached and aging (49–73 days).

First Visits (2026)

304

↓ 1 vs Feb

Mar: 88 · Feb: 89

Intro Classes Taken

↑ +15 vs Feb

Mar: 28 · Feb: 13

New Members

↓ −1 vs Feb

Mar: 11 · Feb: 12

Intro → Member Rate

78.1%

2× industry avg

50 of 64 intro visitors joined

MRR (Active Members)

$19,425

→ Stable

$175 avg per member

Monthly First Visits vs New Members

Acquisition (blue) and conversion (gold) month by month

Acquisition Mix

Where 2026's 304 first visits came from

📋 What the data says — Jan 1 to Apr 10, 2026

The studio is in strong growth mode. You've brought 304 new clients through the door this year and converted 50 into members — a 78.1% intro-to-member rate nearly double the industry benchmark. March saw intro-class bookings jump to 28 (from 13 in February), a strong leading signal.

Biggest opportunity: the Meta campaign generated 64 leads in 25 days but only 1 visited the studio. The other 63 are aging without follow-up (49–73 days old). A structured lead nurture sequence (Phase 3) could recover this pipeline and meaningfully grow MRR.

Still coming: Ad spend (Meta Ads Manager · Phase 2) and full financials — expenses, labor %, operating margin, breakeven — land in Phase 5 once QuickBooks Online is connected.

📣 Marketing Insight

ClassPass (80 visits) and Google (47) are your top two acquisition channels, together accounting for 42% of all first visits. Client referrals are third at 45 — word-of-mouth is working. 28% of first visits (85) have no tracked source — standardising lead tags in Phase 1 will recapture that attribution. Toggle "Excl. ClassPass" below to see your organic-only channel mix.

Total First Visits

304

New clients, Jan–Apr 2026

Meta Ad Leads

Feb–Mar 2026 · 1 converted

ClassPass Visits

26% of all first visits

Client Referrals

15% of all first visits

PENDING

Ad Spend / CAC

—

Meta Ads Manager · Phase 2

Channel view:

First Visits by Month

All sources · Jan 2025 – Apr 2026

How New Clients Find Verve

Referral source · 2026 year-to-date

Monthly Referral Breakdown

First visits by source each month (2026)

📊

Cost Per Lead / CAC

Cost Per Lead and Customer Acquisition Cost will appear here once Meta Ads Manager access is connected and ad-spend data flows in.

Requires: Meta Ads Manager access · Phase 2

🔽 Funnel Insight

Your 78.1% intro-to-member conversion is exceptional — most boutique studios see 40–60%. Once someone takes an intro class at Verve, they almost always join. The leverage point is earlier: only 21% of first visits progress to an intro class. Toggle "Excl. ClassPass" to see your organic conversion rate — ClassPass visitors rarely book intros, so excluding them sharpens the picture.

Funnel view:

First Visits (Showed)

304

↓ −1 Mar vs Feb

Intro Classes Taken

↑ +15 Mar vs Feb

Intro → Member Rate

78.1%

2× industry avg

Overall Conversion

16.4%

First visit → paid member

Conversion Funnel — Jan to Apr 2026

Each stage shows count and step conversion rate

Monthly Stage Comparison

First visits, intro classes & new members by month

First Visit Pricing Options

How new clients pay for their first visit

📋

Show Rate & No-Shows

Booked vs. showed will appear here once Mindbody pipeline stages are configured during Phase 1 CRM cleanup.

Requires: Phase 1 CRM pipeline stage setup

💰 Revenue Insight

Your 8x/month members generate 43% of total MRR while making up ~36% of your active base — they're your highest-value segment. 4x members are the largest group by count (40) but contribute only 27% of MRR. Moving members from 4x to 8x plans is your highest-leverage revenue growth action — no new acquisition cost needed. The full financial layer (expenses, labor %, operating margin, breakeven) lands in Phase 5 once QuickBooks Online is connected.

Current MRR

$19,425

111 active members

YTD Revenue

$94,938

Jan 1 – Apr 10, 2026

MTD Revenue

$8,416

April 2026 to date

Avg / Member

$175

Per active membership

New Member MRR

$5,379

50 new · avg $107.57

PENDING

Operating Margin

—

QuickBooks Online · Phase 5

Active Members by Tier

111 active memberships across 5 plan types

New Members by Month

Members who joined a plan in 2026

MRR by Membership Tier

Monthly recurring revenue contribution per plan

💰

CEO Financial Summary

Revenue vs. expenses, labor %, marketing %, operating margin, and breakeven member count will appear here once QuickBooks Online is connected.

Requires: QuickBooks Online admin access · Phase 5

Revenue by Membership Tier — Summary

Active member autopay grouped by plan type

Tier	Members	Avg Monthly	MRR	% of Total MRR
8x / Month	40	$208	$8,322	42.8%
4x / Month	40	$129	$5,152	26.5%
12x / Month	13	$294	$3,827	19.7%
Unlimited	7	$303	$2,123	10.9%
Total	100	$194 avg	$19,424	100%

Revenue Opportunity — Meta Lead Recovery

Projected MRR lift from re-engaging the 63 unreached leads

Conservative — 10% Reach

Leads re-engaged6

Intro revenue$300

Added MRR$350/mo

Moderate — 20% Reach

MOST LIKELY

Leads re-engaged13

Intro revenue$650

Added MRR$700/mo

Strong — 30% Reach

Leads re-engaged19

Intro revenue$950

Added MRR$1,050/mo

Assumes $50 intro price · $175 avg member MRR · 30% intro→member conversion (conservative vs. actual 78%).

🏃 Studio Health Insight

Active membership is healthy at 111, but three operational flags need attention: 11 payments declined, 107 memberships expiring soon, and 6 pending cancellations. On the class floor, 1,013 bookings were cancelled Jan–Apr — most early, but 137 were late cancellations that cost utilisation. Priya (60 first visits) and Devon (54) are handling the most new-client sessions. 4x members average only 1.6 sessions remaining — a renewal nudge window.

Active Members

111

↑ 12 new this snapshot

Payments Declined

Needs immediate follow-up

Expiring Soon

107

Memberships up for renewal

Pending Cancellations

Members who requested to cancel

In-Studio Sign-Ups

82% signed up at studio

Intro → Member Rate

78.1%

2× industry avg

Bookings Cancelled YTD

1,013

137 late cancels (13.5%)

PENDING

Net Member Growth

—

Member cancellations re-export needed

Active Membership Tier Breakdown

Current distribution across plan types (111 active)

Instructors by New-Client Sessions

Which instructors teach the most new-client classes (2026)

Class Cancellations by Month

Booked classes cancelled by clients (Jan–Apr 2026) · 1,013 total

Early vs Late Cancellations

Late cancels (<24h) cost class utilisation

Cancellations by Class Type

Which class formats see the most booking cancellations

Avg Sessions Remaining by Tier

Low = members near renewal. 4x members may need a proactive nudge.

Active Members — Searchable

Filter by tier or search by name · click columns to sort

Name ↕	Tier ↕	Joined ↕	Autopay ↕	Status

🎯 Meta Leads Insight

Your Meta campaign generated 64 leads over 25 days (Feb 7 – Mar 3, 2026) — an average of 2.5 leads per day. Cross-referencing every lead against Mindbody records, only 1 has ever visited the studio (Jordan Wenzel, same-day Feb 16). The other 63 are 49–73 days old with no follow-up on record. Setting up a structured lead nurture sequence — Phase 3 of your SOW — is the recommended immediate action before this cohort goes fully cold.

Total Meta Leads

Feb 7 – Mar 3, 2026

Converted to Visit

Jordan Wenzel · same-day Feb 16

Conversion Rate

1.6%

63 leads still unreached

Avg Lead Age

62d

Oldest: 73 days · leads cooling

Lead Volume by Week

Leads captured from Meta campaign — Feb/Mar 2026

Lead Age Breakdown

How long leads have been waiting for follow-up (as of Apr 21, 2026)

Meta Lead Conversion Funnel

Tracking the 64 Meta leads through Verve's client journey

⚠️ 0 Intro Classes & 0 Memberships from this campaign. All 64 lead IDs were matched against Mindbody first-visit, intro, and active-member records. Only 1 match found. A structured nurture sequence is the recommended next step.

Revenue Recovery Opportunity

Projected impact if unreached leads are contacted

Conservative — 10% Reach

Leads re-engaged6

Added MRR$350/mo

Moderate — 20% Reach

MOST LIKELY

Leads re-engaged13

Added MRR$700/mo

Strong — 30% Reach

Leads re-engaged19

Added MRR$1,050/mo

Lead List — Priority Follow-Up Order

Sorted oldest-first. All 64 leads have valid emails and US phone numbers.

Name ↕	Email	Phone	Lead Date ↕	Days Old ↕	Status